There are many tools available now so that the average person can create, edit, and publish their videos online with very little cost and time. There's no excuse not to use video marketing to promote yourself, your website, and your product or service.Don't make the mistake of thinking that video marketing is too difficult or too expensive.

The thought of making videos might seem hard - but the reality is video is one of the simplest, easiest and quickest ways to make a massive impact on your business. For the investment of a few hundred dollars spent one time, in combination with using all the free tools that are available online, you can get & use all the tools you need to create, publish & host videos online.

Viral videos, by their nature, cause you to rank high in the search engines. The question is what causes a video to go viral?

Here is a recipe for success:

If Google sees a big number of folks linking to a video over the course of a day or so, they will consider that a high form of engagement and the result will potentially be to elevate your video in the search engine rankings for the primary keywords you tagged your video with.

Let's take a look at some other major benefits of video marketing:

1. Video Gets Your Message Across Better Than Anything Else!

Attention spans have gotten considerably shorter in a world where people are used to getting what they want instantly. If you've got a landing page, sales page, or blog post that has more than two paragraphs, people become less likely to read it because it involves a lot of work.

There are effective ways that you can make your body copy easier to read for these impatient viewers (and using things like bullets, numbered lists and graphics help), but the better solution is to create a video.

You can use your article or your page copy as your script so that it doesn't even require any extra writing.

2. Video Helps To Establish You As An Expert!

That's important because people will buy from you faster and more often when you come across as the authority in your niche.

You want to make your videos as valuable and as informative as possible.

Why?

That is because this will establish you and your company as experts in your field. By becoming a leader in your industry, you become the person that people will go to for answers to their questions.

3. Video Educates People Better Than Any Other Medium!

Obviously when you can show and tell (using the senses of sight and sound), you are more able to educate prospective customer on the benefits of what you have to offer.There are many good things that come along with educating your customers. By giving them the resources and knowledge they need, they can come to a better, informed decision about whether or not your product or service is the right one for them.

And generally, if you've put together good videos, they will decide that your product or service is the one that they want without you even having to tell them to buy it. People hate being sold on things. They hate advertisements and commercials and they hate hype. By making educational videos, you skip all of these pitfalls that could otherwise cause your viewers to ignore you altogether.

4. Video Creates Trust More Effectively Than Other Types Of Marketing!

Whether or not your potential customers trust you will make a huge difference to whether they'll buy from you. Videos go a long way towards establishing trust and the goal here is to have a real person appear in your videos, either you or someone who represents your business, such as an employee or teammate.

You want a face and a voice that your customers can associate with. They don't want to buy from a company, they want to buy from a person that they can build a relationship with.Every time someone watches your video, it counts as building an emotional connection.

5. Video Gives You Enormous Reach Potential!

 As mentioned earlier, there are 180 million people in the US watching online videos this month & every month - and that number is steadily growing. By making use of sites like YouTube & a host of other video sites you can hugely extend the reach of your message. Videos are also incredibly easy to share.

People share videos with one another all the time and video directories make it easy to do so. Your viewers can post your video to their Facebook - Google Plus - or Twitter account.They can put their videos out to Reddit, Digg, StumbleUpon - and other social bookmarking sites.

 They can put out videos to their blogs, to their friends through an instant messenger like Skype, and to many other places.This is why there are so many videos that go viral.

6. Video Gives You Flexibility!

 Videos can be used for a number of purposes. Depending on your type of business, you can use different types of videos.

You can create educational videos that provide instruction or advice on any topic you wish. You create a "vlog" or video blog to engage your market. Videos are also effective branding tools for you and what you do in your niche. You can use videos for customer testimonials & building social proof. You can utilize video to introduce promotions for your business.

With all of these benefits of video marketing, and how easy it is to do it, every business and online marketer needs to take advantage of it. There's absolutely no reason not to, especially since by avoiding it, you will be missing out on huge benefits.

 Start your video marketing today so that you can establish positive relationships with your viewers, boost your traffic, and get your message out there.